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How To Increase Your Bowling Clubs Property Value

lawn bowls property value

Bowling is a sport that brings communities and friends together. Chances are, if you own a bowling establishment, it is the go-to place for many locals seeking some good old-fashioned entertainment in exchange for their time and money.

While you should hold pride in facilitating a location that brings communities together, you’re still running a business at the end of the day. Nothing stops new competition from swooping in and grabbing ahold of your customer base, causing a fast downturn in revenue.

With such a possible risk, you must continuously seek ways to upgrade your bowling club and increase its value.

By doing so, you will improve the overall customer experience with some much-needed renovations and grant your business the foundation to survive and thrive for years to come.

We laid out the scene and provided a reason to upgrade your bowling club. But this begs the question: how do you increase the property value of your bowling club anyway?

Here are some tips on increasing your bowling clubs’ property value without further ado.

1. Touch Up With Landscaping

Your building’s facade and front yard are the very first impression setters of your bowling club.

You may have the best interior and state-of-the-art amenities within your establishment. Still, if your exterior looks dilapidated, unkempt, and shoddily decorated, you’re not doing yourself any favours in drawing new people in.

Furthermore, future property buyers are likely to put your unsightly exterior a point against you, leveraging it as a negotiating point to lower the price.

When (or if) it’s time to liquidate, getting a good deal for your property can be difficult if the first step into it already sets a wrong impression.

With that said, you must make your bowling club’s outdoor area usable and aesthetically pleasing. Give your garden a makeover, put up a fountain, trim the shrubbery, and plant new flowers.

Do anything that can add a distinct sense of style to your establishment—this can do wonders in luring people in.

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It would be best to consider incorporating functional elements into your outdoor area. If you lack benches and tables outside, consider strategically placing some for your guests and players.

Fixing these items not only boosts curb appeal but also provides a space for your guests to socialise and enjoy themselves, making their experience in your venue pleasant and worth revisiting.

2. Enhance Visitor Comfort

Another way to increase the value of your bowling club is by making design and practical decisions to enhance the comfort of visitors.

For instance, if you’re running a lawn bowl play area in your club, provide shade to your guests so they can play regardless of the weather. Greenline’s lawn bowl roofs provide ample shade that can protect players and guests, rain or shine.

Besides that, consider improving the comfort aspects of your bowling club’s interior.

Choose comfortable chairs and seats near the dining area. Upgrade your restroom’s facilities with modern and clean equipment. Add a humidifier and diffuser to improve the interior’s scent profile. Choose lighting that’s comfortable and strategically placed for a cosy bowl experience.

The number of ways you can improve your visitor’s comfort is endless. But one thing’s for certain: if your customers had a pleasant experience because of your thoughtful additions, they’ll likely repeat customers and bring their friends to your spot regularly, giving you good business.

Furthermore, all these upgrades can be a positive point for you against negotiators. So don’t skip out on it!

3. Upgrade and Repair Facilities

Let’s face it: having a bowling club with several “Under maintenance” bowling alleys is not a good look.

If customers come in and have to wait for other patrons to finish their session to bowl with their friends or loved ones, this can mar their experience and may likely cause them to not return in the future.

Furthermore, having outdated or malfunctioning scoring system technology (i.g. Dead pixels or static in the TV screen) can detract from the overall experience of your patrons.

When a new place opens up with unique technology, you’ll likely lose out on a large stream of your income due to your inability to keep up with the times.

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To lessen this risk, consider regularly upgrading your facilities. Try as much as you cannot to have more than 20% of your bowling lanes be out of commission.

This can signal to customers that you’re committed to providing an excellent experience, which can further facilitate repeat business, increased customer satisfaction, and better credentials overall.

4. Expand Your Club’s Service Offerings

It’s fine and dandy being known as the premier “bowling club” in town. But if your goal is to expand and grow your business within your community, you should consider branching out in one way or another.

You don’t have to venture into something you’re unsure of—assess the risks carefully by listening to your patrons. Take feedback from your regulars, determine trends, and consider them as eventual additions to your club.

For instance, if you find that a good portion of your patrons want a pinball machine or a pool table, consider investing in this equipment and propping them up in a free area in your club.

You can also look at the part of your club that gives you the most profit and hone in on that.

For instance, if your patrons enjoy buying your club’s classic milkshakes, consider experimenting with different flavours or branching out to a stall outside your store to attract foot traffic.

By doing this, you’re potentially gaining multiple revenue streams for your club while simultaneously branding your space as a comprehensive leisure destination. This, in turn, can boost your income and your club’s property value.

5. Get Aggressive With Your Marketing Strategies

If you have just recently opened up your bowling club or feel you’re not maximising your community reach, you should consider setting a budget for marketing.

You can start by building your online presence. Build an attractive website and social media page. Set up a Google My Business profile and post some clean and attractive pictures there for people to see. Talk to the patrons who enjoyed their experience and ask them to review your club and give it a 5-star rating.

Besides that, be sure to harness the power of traditional media as well. Consider talking to media companies like local magazines or newspapers to write about your bowling club. Put up billboards or posters around town advertising your bowl club. Use local radio to put the word out of your space.

You can create buzz and attract media coverage in many ways, granted that you have the budget for it. If you don’t have the budget, leverage your network and form strategic partnerships with them.

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Another underrated but highly effective marketing tip is always providing excellent customer service. They can spread the good word about your business through word-of-mouth, bringing more folks into your doors and boosting your club’s reputation and value.