When it comes to residential property interior decor and style, there is one trend that seems completely unstoppable: the Scandinavian (commonly abbreviated to “Scandi”) style. The style has become so popular that there’s a dedicated Wikipedia entry to the phenomenon.
It should therefore be no surprise that many furniture designers are keen to try their hand at mimicking a style that has enjoyed a longevity of popularity that few manage. In fact, incorporating elements of Scandi style into your designs could be just what your business needs to elevate you to the next level.
However, designing and producing pieces of furniture that work a Scandi aesthetic isn’t quite as simple as you might think. Here are a few important considerations you need to keep in mind…
Design your products in a popular style
It’s important to question what it is about Scandi style that makes it so popular.
There are two key features of all Scandi style furniture, which you are going to have to seek to emulate if you wish to capitalise on this popular look:
- Modernity. Scandinavian furniture embraces a sleek, modern look, with rounded edges and clever design that looks effortless. Furniture is often crafted from a single piece, and geometric shapes are incorporated to further the modern look. Often property vendors will engage an interior designers whom will look to this style when asked to stage for sale.
- Simplicity. Complex designs don’t work with the Scandi aesthetic; furniture should be simple without bordering on too basic and boring. The simplicity applies to areas such as drawers; Scandi pieces don’t rely on drawer handles, but are instead designed in such a way as to be easy-opening without the need of a specific handle. Consider touches such as these when designing furniture to suit this popular style.
Use quality materials
The Scandi look is highly dependent on high-quality materials. Cheaper materials are tough to use in Scandi design, as their thinness or poor finish is more on show given the lack of other complex design elements. There’s no distracting from poor quality when designing pieces in the simple, uncluttered Scandi style, so keep this in mind when purchasing your source materials.
Showcase your products online and offline
Scandi style may be an online trend, but the popularity is seen in the offline world, too. As a result, you’ll want to ensure you showcase your products both on and offline to ensure you are able to reach all potential customers. When photographing Scandi pieces of furniture for online display, remember to use bright, open spaces that let the simple design be the star of the show— a lesson you’re also going to want to keep in mind when putting together showrooms for offline selling.
Market your products in channels where your target audience is
Your target audience for Scandi style pieces should be a demographic of between 25 and 55; these are the age groups that have thoroughly embraced the Scandi style and the simple, minimal aesthetic it offers. Look at where these people like to shop and target your marketing in their direction.
Consider influencer marketing
Pair with influencers who are popular with your target demographic to showcase your pieces in the influencer’s home or office. One collaboration with a well-known influencer could be all it takes to launch your furniture business into the mainstream.
In conclusion
Scandi is a style that’s here to stay, so focusing your furniture business on this area is always going to be an excellent decision. Your target customer base includes all types of property owner from owner occupiers to investors and see this style as a winner for impressing potential buyers. Good luck!