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Using a Blog to Build Your Property Investment Business

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Property investment takes a lot of hard work. Searching out the right properties is just the first step. Purchasing, remodeling, flipping, and rental are all a part of the game. How much money you make, and what you decide to do with each property will determine how successful you are.

As with many other businesses, it is not as much what you know as who you know as well. If you are going to build your property investment business, you are going to need to grow your network. There are a number of ways you can do so to ensure that you have the right connections in the right places.

One way you can do this is by starting a blog. Having your own website and blog can showcase your skills, and have people coming to you instead of you going to them. It can also be a great way to both build and inform your network.

It may seem like a blog is a lot of work. You have to choose the right domain name, one that is relevant and memorable. You then have to choose hosting, a platform, and a theme. How do all of these things work together, and how do you use a blog to build your property investment business? Here are a few tips for you.

Know Your Audience

Who do you want to read your blog? To have a successful property investment business, you need to have a network of a variety of people, which means you may be targeting a number or audiences.

  • Property Sellers: You may want to target those selling property, so they will contact you about buying what they have to offer.
  • Property Buyers: If you are flipping properties, you will want to reach buyers as well, those who are looking for the type of property you are selling.
  • Financial Connections: You will also want to establish connections with financial backers, investors, bankers, mortgage lenders, and more.
  • Other Property Investors: Connecting with others who share both your profession and your passion for it will reap you amazing resources.

Whatever your audience or audiences, knowing who you are trying to reach and why wil shape how you develop your website and your internet presence.

Create the Right Kind of Content

What is the right kind of content for you? It is the kind of content that will reach and resonate with your audience. This can mean everything from useful and instructional blog posts to photo before and after content and even videos.

The key is to remember that there are really only four types of internet users: there are streakers, strollers, studiers, and researchers.

  • Streakers: These readers are looking for quick answers. What are you buying, selling, or what quick question are they looking for an answer to. Short blog posts and videos work best for them, along with FAQ pages.
  • Strollers: Strollers spend a little more time on your site. They tend to skim posts and look at headings to see if they are interested in reading more. Medium length blog posts tend to appeal most to them, and they are the most common type of internet user.
  • Studiers: These website visitors are looking for more in-depth information and are actually studying a particular topic. They tend to share what they find with their friends. Long form blog posts, in depth tutorials, and step by step instructions work best for them.
  • Researchers: With an academic interest in the topic, researchers are the ones looking for white papers, case studies, and other in depth information. They often share with their peers. This is the rarest type of internet users, but often the most dedicated customer in the long run.

Your goal with your content should be to turn streakers into strollers, strollers into studiers, and studiers into researchers. If you accomplish this, you will have a robust and loyal network to draw from.

Know Your SEO

What is SEO? More formally known as Search Engine Optimization, SEO is the method by which you get yourself to rank well in Google and other search engines. It involves not only the use of the right keywords in your titles, headings, and the text of your posts, but also a more technical aspect.

If you don’t know how to work with SEO, hire a company for you. They can help you with SEO on your site, link building, and other common SEO tasks that will all be a part of your content strategy.

Use Your Time Wisely

Your time is valuable, and you may think that maintaining a blog would be a poor use of it. You may be right. While you might need to supply some information about you and your company at the outset, and dictate how you want your site to be set up, you don’t need to be the one who maintains it all the time.

Instead, you can hire web developers, SEO experts, and even writers to keep up the content on your site, make sure it is optimized, and make sure you are getting the traffic you want and need to build your property investment business. Just like you would not do every part of a remodel, but would contract some out, you can do the same for your content creation and strategy.

Be Faithful

Once you have started a blog, one of the keys is to be faithful. Be constantly creating and posting new content. Even if you have hired someone, be a part of that process. Your website is your own, and you need to understand what is happening and include yourself in that process.


Create your own content, suggest topics, and stay on top of what results you are getting from your website. If all of the investment you are making in your blog is going to pay off, you are going to have to be involved and engaged.

A blog can be an effective way to build your property investment business. You’ll have to know your audience, create content for them, and know your SEO before you will get all the results you are looking for, but in the long run your time and effort will be worth it.

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