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Using a Blog to Build Your Property Investment Business

real estate blog

Property investment takes a lot of hard work. Searching out suitable properties is just the first step. Purchasing, remodeling, flipping, and rental are all a part of the game. How much money you make and what you decide to do with each property will determine how successful you are.

As with many other businesses, it is not as much what you know as who you know. If you are going to build your property investment business, you are going to need to grow your network. You can do so in several ways to ensure that you have the right connections in the right places.

One way you can do this is by starting a blog. Your website and blog can showcase your skills and have people coming instead of you going to them. It can also be a great way to build and inform your network.

It may seem like a blog is a lot of work. You have to choose the right domain name that is relevant and memorable. You then have to choose hosting, a platform, and a theme. How do all these things work together, and how do you use a blog to build your property investment business? Here are a few tips for you.

Know Your Audience

Who do you want to read your blog? To have a successful property investment business, you need to have a network of various people, which means you may target several audiences.

Property Sellers

You may want to target those selling property, so they will contact you about buying what they offer.

Property Buyers

If you are flipping properties, you will also want to reach buyers, those looking for the type of property you are selling.

Financial Connections

You will also want to establish connections with financial backers, investors, bankers, mortgage lenders, and more.

Other Property Investors

Connecting with others who share your profession and passion will reap excellent resources.

Whatever your audience or audiences, knowing who you are trying to reach and why will shape how you develop your website and your internet presence.

Create the Right Kind of Content

What is the right kind of content for you? It is the kind of content that will reach and resonate with your audience. This can mean everything from helpful and instructional blog posts to the photo before and after content and even videos.

The key is to remember that there are only four types of internet users: streakers, strollers, studiers, and researchers.



These readers are looking for quick answers. What are you buying and selling, or what quick question are they looking for a solution? Short blog posts and videos work best for them, along with FAQ pages.


Strollers spend a little more time on your site. They tend to skim posts and look at headings to see if they are interested in reading more. Medium-length blog posts tend to appeal most to them and are the most common type of internet user.


These website visitors seek more in-depth information and study a particular topic. They tend to share what they find with their friends. Long-form blog posts, in-depth tutorials, and step-by-step instructions work best for them.


With an academic interest in the topic, researchers seek white papers, case studies, and other in-depth information. They often share with their peers. This is the rarest type of internet user but usually the most dedicated customer in the long run.

Your goal with your content should be to turn streakers into strollers, strollers into studiers, and studiers into researchers. If you accomplish this, you will have a robust and loyal network to draw from.

Know Your SEO

What is SEO? More formally known as Search Engine Optimization, SEO is the method by which you get yourself to rank well in Google and other search engines. It involves using the right keywords in your titles, headings, and the text of your posts, but also a more technical aspect.

Hire a company if you don’t know how to work with SEO. They can help you with SEO on your site, link building, and other everyday SEO tasks that will all be a part of your content strategy.

Use Your Time Wisely

Your time is valuable, and you may think maintaining a blog would be a poor use. You may be right. While you might need to supply some information about you and your company at the outset and dictate how you want your site to be set up, you don’t need to be the one who maintains it all the time.

Instead, you can hire web developers, SEO experts, and even writers to keep up the content on your site, make sure it is optimized, and make sure you are getting the traffic you want and need to build your property investment business. Just like you would not do every part of a remodel but would contract some out, you can do the same for your content creation and strategy.

Be Faithful

Once you have started a blog, one of the keys is to be faithful. Be constantly creating and posting new content. Even if you have hired someone, be a part of that process. Your website is your own; you need to understand what is happening and include yourself in that process.

Create your content, suggest topics, and stay on top of what results you are getting from your website. If all of the investment you are making in your blog will pay off, you will have to be involved and engaged.

A blog can be an effective way to build your property investment business. You’ll have to know your audience, create content for them, and know your SEO before you get all the results you are looking for, but in the long run, your time and effort will be worth it.