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Is it worth investing in eco-friendly real estate?

eco-friendly home

All sectors, including real estate, prioritise sustainable processes to transform the planet into a greener place and achieve net-zero carbon emissions by 2050. Therefore, sustainable investing and green property have gained ground in the real estate plan.

No one can deny that today’s buyers and renters are more ecologically conscious than older generations. Sustainability is a hot subject nowadays, and it extends to real estate too. Consequently, real estate investors are looking for ways to exploit the growing interest in green properties because it reduces their portfolio’s operational risk and allows them to make savings considering that it enables them to conserve resources.

What Is Sustainable Real Estate?

Sustainable real estate includes buildings that eliminate or reduce the negative environmental impact of real estate through construction, design, or operation.

All these constructions are designed with sustainability because they rely on eco-friendly materials and resources without compromising quality and durability. Therefore they feature green materials that don’t harm the environment and enable energy savings.

The focus of sustainable real estate is to produce minimal carbon emissions, and it’s a worthy goal, considering that one-third of worldwide CO2 emissions come from the real estate industry.

Specialists think it’s crucial for the property sector to continuously search for ways to reduce its environmental impact, including how much construction waste is recycled.

Eco-friendly real estate has a low energy input and is thus defendable because of its thermal layers. Plus, green materials enable low outgoing costs, so homeowners have fewer expenses.

Green constructions have specific features, such as:

  • Renewable heating
  • Triple-glazed windows
  • Rainwater harvesting
  • Solar panels

While it’s not always affordable to build eco-friendly homes that reduce their carbon footprint and produce zero or low emissions, those homebuilders that can afford them are encouraged to do so for their low maintenance and operating costs.

Why Is Sustainable Real Estate A Great Investment?

Green real estate reduces environmental harm by using natural resources, requiring less energy and water, and enabling people to live healthier lives. However, apart from these advantages, several other reasons exist to invest in eco-friendly real estate (commercial or private property).

There’s a high demand for sustainable properties on the market.

According to statistics, 73% of millennials would pay more for renting or buying green housing. We can quickly pinpoint this trend even outside the real estate sector. Millennials worldwide are willing to pay more for green services and products because they cause less environmental harm. This is because people have started to realise that cruelty-free services and products are better and could improve their quality of life. The demand for eco-friendly properties is already high, and considering the public’s preferences, it will only get higher.

If we leave aside environmental ethics, sustainable real estate is also more affordable and profitable in the long run because it reduces energy and water expenses. Green properties feature renewable energy systems that facilitate cutting costs of running a property, which increases their attractiveness on the market.

It’s more affordable to operate a sustainable property

Sustainable properties can decrease operational expenses due to eco-friendly construction practices and green features that make them more energy efficient. Therefore, real estate investors benefit from lower operating costs and higher income. Research shows that upgrading real estate with green technology can cut operational costs by 37%.


Private real estate owners can also benefit from sustainable technology because upgrades enable them to save from 15% to 20% on utility bills. Real estate incorporating recycling features reduces waste output by up to 90% and uses 30% less energy than traditional buildings. To lower your property’s operating costs, learn what a baling press is and how it can serve your purpose.

In the long run, using recycling technology can reduce your maintenance costs. Look on the market for technology with a longer lifespan that boosts your equipment’s durability.

The green property offers long-term security.

Sustainable housing is a kind of real estate that stands out on the market. As an investor, you can rest assured that your wealth will grow over time. Now is more important than ever to match the market’s needs because demand continues to exceed supply. You want to be one of the few real estate entrepreneurs who provide the young generation with sustainable solutions because it makes up most of the rental market. Therefore, investing in green real estate makes the foundations of a prosperous business.

Constructing green properties is more expensive than building traditional dwellings, but you must remember the long-term profitability they bring. Don’t opt for a cheaper construction process because the value lies in the quality, and Eco-friendly real estate attracts higher-paying renters and buyers.

Sustainable property future-proofs your investment portfolio.

Investing in eco-friendly real estate can go a long way. We are witnessing a shift regarding sustainability, as it’s no longer a new niche. Still, it has become a norm across all industries, from consumer durables to goods and real estate products and services. People are now willing to spend more on greener and cleaner housing and services as part of the transition towards sustainable consumption.

Millennials know they need to look after the environment. As homebuyers, the sector must adapt to their requirements because they’re not looking for the traditional real estate their parents were interested in. This generation was raised with values that focus on environmental friendliness and feels a vital duty toward protecting the planet. They prefer high-performance real estate that is healthier for the earth and enables them to save energy and resources.

As an investor, if you choose to invest in eco-friendly properties, you save for the future because you can sell or rent the buildings at higher prices. Upgrading present real estate to match sustainability requirements can maintain your competitiveness in the industry.

If you own commercial buildings, neglecting to transform them into energy-efficient properties can risk losing tenants because they prefer to move to greener buildings that save on expenses and provide them with greater satisfaction and comfort.

Energy efficiency is the key word when describing sustainable housing. Make sure your properties are optimised to match the market’s needs, and you’re more likely to gain success on the market.