Your Real Estate business is up, running, and doing just fine. But is fine really good enough? In a world where real estate agencies sit in rows along the street, you really need to be figuring out how to stand out from the crowd – and not just in your profit margin. There are many ways in which you can grow bigger and, more importantly, better.
Growing any business takes money. Hopefully, you are making enough profit to be able to funnel some of it back into the business to help it grow and expand. If not, there are still options you can explore. Getting a loan is the first, and most obvious, option. Banks offer a range of business loans, and as long as you’re making money and not in debt, you should be eligible. The other, less thought of, answer is to crowdfund. There are three main ways you can crowdfund, and all of them would help you to get where you want to go.
A team working 24/7 – and no it’s not a joke. You can easily implement this idea by teaming up with places like Answering Real Estate. The support they give, at any time, means that your clients don’t have to wait until your next working day to raise a query, amend a contract, or get information. They are trained in real estate, and you can train them about your business and practices.
Service Over Sales
Yes, making a profit is important, and your employees probably love their commission, but to be a better business than your competitors, you need to put an emphasis on the customer care that your clients receive, over the selling of a house. You’ll find that the nice approach can make you so much more than the hard sell. It will also build your reputation in the community, making you the top choice for real estate.
You might think you are at the top of your game – but the world is constantly shifting, and you need to shift with it. House prices rise and fall due to some obscure factors, like a train station being built nearby. You need to be able to predict when these fluctuations are about to happen so that you can better serve your clients. You also need to keep an eye on the political news, economic news, and local news to get an all rounded view of things.
Hire The Person
Hire the person and not their experience. Yes it can be important that they know how real estate works, and they might have an impressive sales record – but they have to work for you and with your other employees. Don’t just hire based on a resume – this person is going to be representing you and your business to the world, and you don’t need anyone ruining any hard-earned good will you have in the community.