Connect with us

Management

Effective Marketing Hacks For Real Estate Agents

marketing

Making a splash in real estate is arguably easier than ever, thanks to changes in technology and modern marketing tools at the disposal of even the smallest firms or solo operators.

However, since there is so much competition in this space, it is still essential to do all you can to get the upper hand. With that in mind, here are a few marketing hacks to help you achieve great things as a real estate agent.

Optimise Your Instagram Impact

No business or individual can afford to ignore the importance of social media as a marketing tool, which is especially true in reality.

Instagram is the fastest-growing platform of its kind and can earn you the attention of thousands of users. For a real estate agent, the ability to showcase properties and promote your personal brand simultaneously can earn serious engagement with prospective clients.

However, getting a foothold is tricky if you start from scratch.

Starting from scratch

There are a few tactics to follow if you want to learn how to naturally gain Instagram followers, with consistency being perhaps the most impactful.

Post regularly

You will grow your audience not only by posting regularly but also by developing a consistent personality, which is conveyed through the content you publish.

Hashtags

Hashtags are also crucial to climbing the slippery slope to Instagram’s success as a real estate agent. In fact, posts that feature hashtags earn 12 per cent more engagement than those without them.

Interact with others

It is also essential to see Instagram as a two-way street. This means you should be willing to interact with other users, reach out to followers, and generally seem approachable and active. It can feel like a painstaking process at first, but once you build up a head of steam, you should see that your early optimisationz efforts pay dividends.

This Gleam article about how some accounts earn hundreds of thousands of followers just months after launch proves that amazing things are possible with some work.

Improve Your Website

Improving your website to market your real estate business more effectively may sound nebulous, but that’s mainly because not all sites will share the same problems, and it is sensible to focus on the issues which afflict your current site on a case-by-case basis.

Design and function

As a general rule, you must ensure that your site looks great and performs as seamlessly as possible, regardless of the device used to view it. Mobile-friendliness has been a watchword of SEO for some time, and tools exist to provide an instant assessment of how well your site is designed for smartphones.

Advertisement

Once you have the nuts and bolts of a solid site, with a responsive design that allows it to adapt to different screen sizes and input types, you must ensure that the content you offer visitors stands out from the crowd. This applies to high-impact assets like embedded images, videos, and the copy that populates each page.

SEO

Unless your website is entertaining, informative and relevant to your target audience, you can wave goodbye to prospective clients who might otherwise have been eager to buy or sell a home with you. As is often the case, any efforts to improve SEO will also add to the appeal of your site from the perspective of actual human visitors, so this can be seen as a doubly essential area to invest in.

Leverage Location-Based Marketing

The international reach that the internet provides might give your ambitions room to manoeuvre, but in reality, you will find that a lot of your business is generated locally. This is why sometimes the most effective marketing for real estate agents is tied to a specific geographic area.

Digital Marketing

Modern search engines like Google and social media sites like Facebook offer compelling solutions for businesses that want to sell their services to people in a particular town, city or region. Thus, this can be an excellent place to focus your digital marketing efforts.

Traditional Marketing

However, you can gain similarly significant benefits if you also factor in more traditional marketing methods, such as paying for ad space in local newspapers and even investing in billboards and other public signage.

Make Use Of Video

Well-composed photos and crisply written copy can only do so much to sell a property; today, video is arguably far more effective when it comes to marketing in a real estate context.

Thankfully, video has become far more affordable to shoot, edit, and produce for the homes you represent. Facebook alone generated 3 billion video views a day, and engagement levels for AV posts are always higher than any equivalent alternative.

There will be more of an outlay for producing videos to promote your real estate activities, which is not something to ignore. It’s now common practice for real estate agents to use drones to cover the aerial shots of the property for real estate listing sites and ongoing marketing activities like sharing with your Instagram followers.

Therefore, once you learn the ropes of taking video clips, you will find that this type of content can have a marked effect across multiple platforms and prove to be an investment that easily justifies itself.