One of the biggest aspects of commercial real estate is property management. When a realtor’s firm is dealing with multiple properties under their management, arranging lease terms and finding new corporate tenants takes up most of their available time.
The last thing they wish to handle is problems on the facilities side of things. What they’re often overlooking is the opportunity for growth by supplying a network of facility managers with custom products which solve their specific maintenance needs.
As a private label seller, you can offer some very interesting niche agrochemicals and turf enhancers that can provide this opportunity to facility managers. In this article, we’re going to explore why you should consider this.
Corporate Real Estate: Managing Properties for Profit
Realtors often manage properties on behalf of commercial businesses that don’t have the time or energy to deal with the handling of the property, grounds and facilities. That’s why they use the facilities manager at the realtor to take that hassle off their hands.
The realtor, in turn, charges for their continual services. Included in the service contract are charges for staff, equipment used, and materials supplied in the course of tending to the grounds. It’s in the materials side of the equation that realtors are leaving money on the table.
Different Corporate Needs Vary Depending on the Facilities Type
Every corporate client is different and has a variety of needs. This is because their property use is entirely different.
For instance, a warehouse that trucks in goods, repackages them and then ships them out again to regional warehouses across the country has completely different requirements to a commercial beets grower or a commercial garden that needs its lawn to look presentable.
Let’s look at some examples in more detail:
A commercial garden requires their lawns to look immaculate. That might be a continual challenge when their main focus is on botanical plants and managing the growth of seedlings up to full-blown plants to impress visitors and keep them returning year after year. The lawn might become a little bit of an afterthought.
The weather conditions might not suit healthy grass. For one thing, the soil has to have the right pH level for grass to grow and stay healthy. It also depends on local weather conditions and the degree of cloud cover during the day to decide whether the grass receives enough sunlight to prosper. Sometimes it suffers and loses its lush green appearance.
In this situation, a product like rapid green turf paint is going to solve this problem. Produced by a specialist manufacturer that has considerable expertise in delivering chemical solutions that are non-harmful to the environment, plants, grass, people or pets, this solution changes the color of the grass at the molecular level. It’s not magic, but kids would believe it was if they saw it happening through a slow-motion video capture. The liquid product also has a wetting agent that helps it to get more evenly distributed, so each blade of grass receives a similar amount of treatment.
The result is a consistently lush green lawn in record time. For a commercial garden needing a solution to their brown lawn problem, their facilities management team just saved their day.
With this being said, green turf paint is clearly an excellent opportunity for your private label business to appeal to larger clients such as these facility managers but also, schools, golf courses and hotels. This product frequently has great reviews online so when your customers start seeing results, you can expect bulk repeat order contracts as they seasonally apply the grass paint to their large site grounds.
With warehousing, a host of private label product solutions come to mind that a commercial realtor team could take advantage of.
In the wintertime when it tends to snow, this turns to slush or ice underfoot, supplying a private label rock salt grit gives employees preventative measures from falling and embarrassing themselves in front of their co-workers. They also are less likely to get injured, put in a worker’s compensation claim, and be off work recuperating for a sustained period.
Other forms of private labeling include selling non-slip mats to avoid staff falling over when moving around and products that help clean up spills quickly to avoid unnecessary accidents once again.
Some commercial realtors also arrange the lease of farmland from the landlords to farmers who don’t have enough to buy their own farm yet but can work someone else’s land productively.
For farmers, utilizing pesticides and other treatments for their crops to stay healthy and avoid infestation means they can harvest successfully that year. Inconsistent spraying of pesticides, where some areas get too much product and other tracts of land receive too little, may prove to be unsuccessful for the cultivation of healthy crops. Come harvest time, they’ll suffer economically, and it may even put them out of business in severe cases.
One of AmegA Sciences USA’s products for private label reselling that a farmland maintenance contract can include is your branded variant of 80/20 Specialty Surfactant. It’s a compound that reduces the inherent tension between a liquid and a solid which helps the liquid penetrate the solid more successfully. When the 80/20 Specialty Surfactant is used on farmland over crops, it ensures that a wide range of usable pesticides for crops and fertilizers for the soil penetrate deep enough to benefit the crops and soil. Without its use, the pesticide and fertilizer likely won’t be as effective.
The product also benefits from an active wetting agent that helps both the surfactant and the pesticide or fertilizer to be distributed more evenly. No more problems with some crops receiving too much treatment and others receiving too little. The surfactant is free of alcohol and non-flammable too, so it doesn’t pose any risk when used in a sprayer machine running up and down rows of crops spreading the treatment.
A manufacturer like AmegA Sciences USA can help you adjust and customize the foaming formula, brand it under your own label and bulk distribute it so you can resell to landlords and farmers, no matter how large their orders are!
Expanding Beyond the Existing Client Base
For enterprising commercial realtors looking to expand beyond their limited client base, they have the opportunity to get private label products created under their own brand to market to other business customers.
In this scenario, they can use the products they’re most attracted to in the facilities that they actively manage, to ensure they work as intended. This provides a testing process to validate that the product is better than others in the marketplace – they can even cross-test their private label product with other commercial ones available to see which is best. Once they have several private label products ready to sell, they can go ahead with testing the market.
Launching the Product to Business Customers
Compare different successful product launches over time to learn what works and what doesn’t. Appreciate the nuances about different launches to understand what the firm can do to improve their odds.
Use pay-per-click (PPC) advertising to test the corporate market by tapping search terms that businesses are using to solve the pain point that the private label product addresses. See what level of interest there is to test which product is likely to gain the most sales early on. Then, pick that product as the first one to get some early momentum on sales, to cover the startup costs of expanding with new ones.
Once that’s a success, move onto the 2nd most successful seller via private ads. As well as Google, Facebook is excellent for PPC advertising because it allows compares to find similar corporate customers to add to their existing client base.
There are a number of different ways to approach private labeling when selling to a real estate business. The facilities management angle is the best initial approach, as it provides a bed for promising products that can be tested out in a smaller quantity, before full scale order contracts can be secured. Once products are proven out on a small scale, there’s far less risk to the business to make the alterations to use your product in a wider commercial environment. The likelihood of success is also substantially higher than when starting from scratch too. In this case, the data is already there, and the concept has been proven.
Even though we’ve explored how facility managers are an excellent opportunity for your private label agrochemicals, we could have equally written about private schools and university campuses, golf course chains or even hotel chains. Reach out to a couple private label agrochemical manufacturers and see about getting your own custom-branded solutions if you want to try and resell to this diverse and firmly established market that’s always looking for innovation.
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