Property development is becoming an increasingly popular method of securing a business. Property will always be in demand as long as an area is worth living in, making it a sound investment into a future business that can prosper and provide for not only you but your family in the future. As a result, many people are getting started with a real estate business and turning it into a fully-fledged company complete with multiple employees and dealing with various clients.
However, one of the issues that every real estate agent will encounter is successfully marketing their property. Let’s face it, although there are many ways to get your properties out there, technology is constantly advancing and so are our methods of promotion. So in order to give you an upper hand, here are a couple of modern advances that will help you make that all-important sale.
Social media has millions of viewers and users, making it one of the biggest platforms to advertise your business or properties. However, it’s not as simple as just sending out a message that you have properties for sale. For one, your messages could get lost in a flood of other unrelated tweets about celebrities, news and music. Secondly, your tweet could reach someone in Spain while you’re trying to sell properties in London, resulting in an extremely low chance of engagement.
So instead of simply trying to advertise a property, you should focus on trying to stir interest in things such as new property developments that you are involved with. Not only does this attract investors from all over the world, it also attracts local interest because you can use hashtags and mentions of local businesses or locations. A simple #London hashtag could capture interest about a new property development in the local area, but it could also attract people who are looking to rent or buy a property within London.
We’ve all see what the internet is capable of when it comes to business. People can browse properties at their leisure, they can check things such as local internet speeds, nearby schools and even see the history of a property. With the right IT support partner, you can do more than just create a website. With specialised software, your estate agents can take pictures and record videos to be uploaded to your real estate website. This gives your buyers a lot of information regarding the house. Instead of just seeing a floor-plan and some basic photos, they could be looking at house tour videos, detailed photographs of certain appliances, and even photos of the surrounding area.
If you really want to be ahead of the curve, then you need to use cloud services. A lot of real estate software is currently computer-based, meaning you need to carry a laptop with you in order to access it and install specific programs onto the disk. However, by using cloud software like Google Docs, you can essentially fill in things such as appraisal forms and other documents by using a smartphone, then uploading it to the cloud and later working on it back at the office. This quick and easy method of approving a purchase or finding more information isn’t supported by every real estate agent, but your business’s willingness to adapt will be noted and customers are more likely to pick a business that understands tech trends.