Understanding Why You Need an SEO Expert to Promote Your Real Estate Business Website
In the real estate industry, there are many service providers like real estate agencies and property managers who have yet to get up to speed with website performance.
While a lot of the day to day interaction with customers is in person, buyer enquiries and for example are usually via the internet.
There is no excuse for a poorly optimized website. Hence, it’s time all real estate businesses work at getting their sites out of the swamp of anonymity, so they are more competitive.
But first, it is important to understand to understand what organic search is, as it underpins the reason for working on your site’s performance.
What is Organic Search?
Organic search refers to the process of using a search engine like Google or Bing and in the search tab entering words which are called ‘keywords’ in tech jargon. These keywords usually consist of a string of relevant text to the search.
Here is a good example: if you live in San Francisco and you’re prospecting for real estate in that city, you would usually type in the search tab “real estate for sale San Francisco” and a page would soon appear on your screen. This page is called the search engine result page (SERP), and it will give you a list of real estate for sale in that area.
The search engine arbitrarily ranks this list. Naturally, you would usually click on the top three real estate sites on the SERP like most other prospective buyers would do and this leaves the other pertinent real estate sites unclicked or unvisited.
If Your Real Estate Site Does Not Rank High…
If your real estate business website is at the bottom of the SERP, chances are it will never be clicked upon by prospective home buyers and sellers, i.e. your target audience. However, with SEO strategies, you can increase the ranking of your site, in organic search results.
Start with increasing your knowledge of SEO like this beginners guide to search engine marketing.
Unless paid advertising, where you expect immediate enquiries, expect any SEO work to take some time.
There are millions of sites competing for the same first page of organic results, and there is no one task that delivers what you need expect for PPC (pay per click) Google Ads which will get your site to the top of page one for keywords for a hefty investment. Plus as soon as you stop spending on the Ads, your website falls off the first page. Therefore you will need to engage in SEO strategies and continue to use them first to reach your first-page position and then keep it!
Get Help From Proven Service Providers
For brand new and established real estate agencies you can get help to increase the ranking of your site if you take advantage of the services of an SEO expert.
There are many “so-called” SEO experts online, and some of them are simply out there to hoodwink you into believing that they can make your real estate website rank high in the SERP.
Remember, there are SEO experts, however, who are real experts but you’ll need first to understand what SEO and then how to interview prospective SEO service providers who know how to reach out to guest bloggers and online influencers to promote your site.
Choose service providers who walk-the-talk and can prove they have perfected on-page and off-page SEO, with their site and that of their clients.
Make sure you understand the difference between white-grey-black hat SEO and choose a service provider who only employs white hat tactics, knowing that black hat tricks could spell doom for your site.
They know what pleases the search engines like Google, and how the algorithms of Google work is fundamental to getting SEO right.
Ask your SEO expert what you can do to improve your site’s ranking, their reply should include writing blog posts and engaging with your followers in social media.