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How Realtors Can Mitigate Financial Risk From Inflation

risk management

Inflation has reached its highest point in over a decade. This can be concerning for those used to economic stability, as it may suggest that the market is unstable.

Additionally, it is difficult to predict what the long-term future holds. It appears that inflationary pressure will continue for some time. Therefore, realtors may wonder how to safeguard themselves and reduce financial risks in the face of inflation.

You can take several measures immediately to help yourself and your business survive the time and prepare to take off again when the recovery happens—which it will. The businesses prepared for it will do well and take a market position. You cannot wholly insulate your business from poor trading conditions; however, you can take steps to inflation-proof it to some extent.

In this PropertyTalk blog post, we have tips from leading experts in the real estate industry. So buckle up, and let’s begin.

Reduce Financial Risk and Be Inflation-Proof

Our ten tips are not to be considered financial advice. Always seek input from professionals who are industry-qualified advisors.

1. Diversify your investments

It’s universally acknowledged that the real estate market has highs and lows due to economic volatility, inflation, and the rate of interest, which leads to a mismatch between demand and supply.

Any market’s truth is that it changes continually, inevitably affecting any real estate asset’s success and profitability at a certain period.

Market shocks can’t be prevented, but realtors can safeguard themselves by diversifying their holdings and monitoring the market environment. By investing in a variety of real estate asset classes across diverse markets or businesses, your potential risk is reduced.

2. Utilize risk management software

By thoroughly understanding your financial risks and selecting the strategies and procedures that’ll best reduce them, in addition to when your company can balance risks and benefit from its operations.

The most critical risk management system elements to look for when you explore this software list entirely depend on your business line and risk tolerance level. The following broad categories might be thought of as being covered by risk management software:


They are monitoring to spot current and future dangers and their causes and origins. This could originate from historical or current data.

Risk appraisal

Risk appraisal involves determining the probable effects of each scenario on the business’s profitability, growth, and even specific key performance indicators (KPIs).


Prioritizing risks

When weighed against the potential rewards, which risk is worthwhile? A risk matrix is frequently used at this stage to aid with decision-making.

Risk mitigation

Tools that monitor and prevent in real-time will address previously rated medium and high risks that must be avoided. These tools may be a part of the risk management platform or the total risk stack.


By keeping these in mind, you may discover the areas that each piece of software can assist with, and then you can incorporate the ones that are most effective for your business.

3. Embrace fractional ownership

Since it isn’t frequently quickly liquidated, real estate is generally thought of as illiquid assets. It’s possible that there isn’t a large enough pool of potential purchasers if the economy isn’t doing well. In such circumstances, you might need to hold onto an asset or trade it for less than it’s worth.

Conversely, fractional ownership, which enables you to possess a particular portion of a property and realize your gains by selling it, is the most excellent method for avoiding losses due to under-selling.

Partial ownership can guarantee that there’s no massive loss and you’ve other resources to fulfil any urgent financial requirements.

4. Promote your existing listings vehemently

When inflation strikes, you must sell any listings you’ve before purchasers start to pull back. Because of the unrealistic standards, it’s now even more crucial to price properties to sell quickly.

Inform your clients upfront of any potential effects of a financial crisis on their capacity to list their house. Step up your promotion with fresh social media posts, new agent-to-agent statements, and buyer perks like home warranties.

5. Prioritize closing quickly in your pricing strategy

You still wish to achieve the best possible value for your clients, but in tough times, it’s more challenging to trade a residence at any cost the longer it’s on the marketplace. Get the best price for your sellers immediately so they may use the money to move into their new place more quickly.

One of the most innovative ways to achieve a quick sale is through internet markets – a rising digital trend in the real estate market. It enables accessible listing, purchase, and virtual 3D tours, aiding in quick, exclusive deals.

You can narrow your search by rapidly adding or removing criteria like size, location, neighbourhood, and price. These marketplaces are far more practical than traditional catalogues because you can access them via a smartphone.

6. Become a team member

You enjoy all the rewards of your labour as a lone operator. On the contrary, if the business is slow, you also take all of the consequences.


Forming a real estate group might give you access to leads, specific handy technology, a more comprehensive network, and the economic assistance you might require to get through particularly challenging times.

Yes, there’s typically a short-term financial sacrifice for this security, but remaining in the industry and accepting a somewhat lower salary is far preferable to quitting it entirely.

7. Configure your CRM to create your database easily

As the phrase goes, don’t get too occupied to complete the tasks that have kept you busy. In the modern real estate market, setting up a customer relationship management (CRM) to track the status of your clients, prospects, and leads is crucial.

Concentrate your promotional efforts on customers who’ll require your solutions in four to eight months or even one year from now. This will ensure that your business runs smoothly and assist you in refilling your funnel with customers.

The CRM operates as your sidekick, jotting down pertinent information about your customers, what you talked about during your most recent chat, or when you have to chat.

8. Continue to nurture your connections with current clients

You may be required to alter your strategy to serve your consumers and sellers when the market fluctuates due to ambiguous financial circumstances – such as inflation and recession.

During this transition period, your customer relationships are crucial, so it’s critical to demonstrate that you can still assist them with whichever market they find themselves in.

According to experts, regardless of the state of the industry, relationships with clients should always be maintained and services provided. There are opportunities in every sector.

Even though the market may no longer favor your customers, it’s crucial to continue providing them with services and upholding your relationship with them since the marketplace will inevitably change, and your customers will recall your commitment.

9. Recognize your lead generation’s ROI

Keep track of every dollar spent and note what generates a return on investment (ROI). When revenues aren’t coming in as fast as they did a couple of months earlier, you need to get a grip on the cash pouring in and the ROI of your lead gen activities.

What would you gain for every penny you invest in achieving your real estate objectives? Are there specific monetary returns? Is time saved? Convenience? It’s time to reduce that spending if you can’t sufficiently explain what you receive for your money, especially during challenging circumstances.

But you certainly don’t need to stop using the provider that generates the prospects if you’re getting good leads from it. Don’t change what’s working if you convert prospects and complete business. Keep doing what’s practical for your company.


10. Concentrate your energy on your circle of influence

Increase your referral network by focusing your advertising strategy on your particular circle of influence. You don’t need to convince them to conduct business with you since they already have confidence in you; you only need to show up at the appropriate time.

Focus on your network of contacts and previous clientele. Speak to them frequently, connect with them, and assist them in their efforts by sponsoring events and promoting their children’s sports teams, among other things. They’re the core of any firm, and those connections are crucial during a downturn when things move more slowly amidst inflation.

A crisis also allows you to spend additional time on the activities you are engaged in and interact socially with more individuals, which is a terrific way to expand your circle of influence.

Summing Up

Any investment must manage risk at each stage to protect your money.

Risk is a critical component of any investment. Without question, real estate is a wise investment. However, some elements could become dangerous and cause you to lose money.

Economic and financial issues can all pose a risk, especially with rising inflation. They may also result from unforeseen circumstances or market trends. You can effectively plan your risk management procedure on your own or with the assistance of management companies.