This is interesting - see what the ASA had to say about below valuation claims - http://www.richmasteryexposed.com/index.php?id=12
<Jones says all his recent purchases have been between 12 and 23 percent below valuation. Last year, the Advertising Standards Authority (ASA) upheld a complaint against Richmastery for advertising “property deals 20-45 below valuation emailed to you daily”. This was misleading, said the ASA, as the complainant said the properties offered were only 10 percent average below the claimed valuation. The board observed that in advertisements of that nature “there was no room for exaggeration or hyperbole as financial matters were of great significance to a consumer’s well-being …”>
<Jones says all his recent purchases have been between 12 and 23 percent below valuation. Last year, the Advertising Standards Authority (ASA) upheld a complaint against Richmastery for advertising “property deals 20-45 below valuation emailed to you daily”. This was misleading, said the ASA, as the complainant said the properties offered were only 10 percent average below the claimed valuation. The board observed that in advertisements of that nature “there was no room for exaggeration or hyperbole as financial matters were of great significance to a consumer’s well-being …”>


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