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Do you research online profiles when choosing an agent to market your property?
Do you currently research where your prospective agent is being seen online (and more importantly where your property will be seen online?)
In New Zealand 80% of the online population has a personal facebook profile (that equates to 2.7 million people!), and each person spends an average of 7 hours and 43 minutes per month on the social networking site. So if this is where the majority of New Zealanders are spending their time, shouldn’t real estate agents be investing time and effort into ensuring they are creating active and engaging facebook pages? Unfortunately it seems the majority of agents either don’t have a facebook page for their business, are not updating it on a regular basis, or they only add their listings and no other engaging and interesting content (which is the easiest way to encourage “hiding” updates).
An active and engaging facebook page is updated on a regular basis (at least every few days) but not often enough to start annoying fans. As well as an agent’s listings it should be updated with interesting information – property updates, images, fun posts, relevant videos, local news etc. Agents maximising facebook are creating a “hub” that those living in their area want to “like” to receive updates. Another positive reason for agents to have active and engaging facebook pages is that it shows that they value making connections and building relationships which can only be a good thing for when they are marketing your property! It also demonstrates an agent’s ability to stay relevant in an ever-changing, competitive environment.
Communication is extremely important between an agent and property owner. When discussing with your prospective agent the benefits of engaging their services to market your property you should feel comfortable asking questions. I encourage you to add a few more questions to your list such as: Do you have an active and engaging online presence? Where can you (and your listings) be found online? There are approximately 12,000 real estate agents in New Zealand. It is worth thinking about what sets your prospective agent/s apart from their competition to give you the best advantage for a successful outcome.
In New Zealand 80% of the online population has a personal facebook profile (that equates to 2.7 million people!), and each person spends an average of 7 hours and 43 minutes per month on the social networking site. So if this is where the majority of New Zealanders are spending their time, shouldn’t real estate agents be investing time and effort into ensuring they are creating active and engaging facebook pages? Unfortunately it seems the majority of agents either don’t have a facebook page for their business, are not updating it on a regular basis, or they only add their listings and no other engaging and interesting content (which is the easiest way to encourage “hiding” updates).
An active and engaging facebook page is updated on a regular basis (at least every few days) but not often enough to start annoying fans. As well as an agent’s listings it should be updated with interesting information – property updates, images, fun posts, relevant videos, local news etc. Agents maximising facebook are creating a “hub” that those living in their area want to “like” to receive updates. Another positive reason for agents to have active and engaging facebook pages is that it shows that they value making connections and building relationships which can only be a good thing for when they are marketing your property! It also demonstrates an agent’s ability to stay relevant in an ever-changing, competitive environment.
Communication is extremely important between an agent and property owner. When discussing with your prospective agent the benefits of engaging their services to market your property you should feel comfortable asking questions. I encourage you to add a few more questions to your list such as: Do you have an active and engaging online presence? Where can you (and your listings) be found online? There are approximately 12,000 real estate agents in New Zealand. It is worth thinking about what sets your prospective agent/s apart from their competition to give you the best advantage for a successful outcome.
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