Anyone noticed that PropertyTutors is running a text banner ad at the moment?
Click on the ad and you are taken through to a promo for an upcoming event, which features a photo of a beaming Sean Wood above an official looking logo proclaiming him to be a member of the "New Zealand Institute of Property Investment Educators".
Sounds impressive?
The "institute" is a company (New Zealand Institute of Investment Property Educators Limited), the director of which is Steve Starke, General Manager of Property Tutors. PropertyTutors Limited owns a 33% shareholding in the "institute".
Moral of the story: Beware of fancy sound titles which are designed to make people (or their products/services) sound more legitimate than they actually are.
Paul Flood.
Life Member and President, New Zealand Institute of Superior Property Managers.
Click on the ad and you are taken through to a promo for an upcoming event, which features a photo of a beaming Sean Wood above an official looking logo proclaiming him to be a member of the "New Zealand Institute of Property Investment Educators".
Sounds impressive?
The "institute" is a company (New Zealand Institute of Investment Property Educators Limited), the director of which is Steve Starke, General Manager of Property Tutors. PropertyTutors Limited owns a 33% shareholding in the "institute".
Moral of the story: Beware of fancy sound titles which are designed to make people (or their products/services) sound more legitimate than they actually are.
Paul Flood.
Life Member and President, New Zealand Institute of Superior Property Managers.
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