How do you offer your places to agents? As a Multi-listing or a Sole Agency?
We have a Villa, almost ready to sell.
My Finance Committee is in favour of giving an agent Sole Agency and giving them Advertising $$$
However, having worked as a Salesman for an Agent during a difficult period of the '80's, I am against this.
Most sellers were the 'typically unrealistic on price" type. I was taught to just "Sign 'em up to a Sole Agency". Having the Sole Agency contract meant that, if circumstances changed - for whatever reason - and that 'typically unrealistic on price vendor' met the market...then I'd get paid.
However, if a vendor was
realistic on price and was reasonable about access,
then we'd sell the place; with no need for Sole Agency, advertising dollars or any other rigmarole. We'd introduce those buyers we'd met using the advertising $$$'s and the open homes of the unrealistic. The Agency also had a budget to advertise homes realistic on price.
My idea is to find an approximation of current valuation, using sales prices of similar properties in the area. ( I'd even consider paying the valuer I used when buying the place...)
Then simply give the listing to:
plus
Any questions/comments / suggestions welcomed.
I did do a search on this forum & found this link:
We have a Villa, almost ready to sell.
My Finance Committee is in favour of giving an agent Sole Agency and giving them Advertising $$$
However, having worked as a Salesman for an Agent during a difficult period of the '80's, I am against this.
Most sellers were the 'typically unrealistic on price" type. I was taught to just "Sign 'em up to a Sole Agency". Having the Sole Agency contract meant that, if circumstances changed - for whatever reason - and that 'typically unrealistic on price vendor' met the market...then I'd get paid.
- Aim 1. Sign 'em up for a Sole Agency - the longer the better
- Aim 2. Get some $$$ from them "for advertising".
- Aim 3. get buyers thru the place
- Aim 4 soften them up with lo-ball offers.
However, if a vendor was
realistic on price and was reasonable about access,
then we'd sell the place; with no need for Sole Agency, advertising dollars or any other rigmarole. We'd introduce those buyers we'd met using the advertising $$$'s and the open homes of the unrealistic. The Agency also had a budget to advertise homes realistic on price.
My idea is to find an approximation of current valuation, using sales prices of similar properties in the area. ( I'd even consider paying the valuer I used when buying the place...)
Then simply give the listing to:
- all 10 agents that I have talked to in the past 6 months;
plus
- those that that have contacted me cold (they gotta be keen)
- those that I have looked at buying other properties with
- those that have sold places for me in the past
- plus a 'few randoms' for luck
Property keenly priced.
Key available.
No advertising dollars
Multi - List ...not Sole Agency
Key available.
No advertising dollars
Multi - List ...not Sole Agency
Any questions/comments / suggestions welcomed.
I did do a search on this forum & found this link:
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