• Login:
Welcome, Register Here
follow PropertyTalk on facebook follow PropertyTalk on twitter Newsletter follow PropertyTalk on LinkedIn follow PropertyTalk on facebook
Results 1 to 4 of 4

Thread: PR and the News

  1. #1
    Join Date
    Jul 2003
    Location
    Kapiti in New Zealand
    Posts
    4,031

    Default PR and the News

    Hi all,

    I am currently reading a very interesting book titled:

    The Electronic Whorehouse
    By Paul Sheehan
    A book all about the media and what they get up to!

    On page 207 and I quote->

    ...that academic studies in Australia, the United States and the United Kingdom have shown that between 60 and 80 per sent of stories run by the media originate from the PR sector.
    Now thats interesting! Don't worry about reality TV - worry about the news!

    I would love to hear peoples thoughts on the book ad/or the statement above.

    Best Regards

    Marc

  2. #2
    Join Date
    Sep 2003
    Location
    London
    Posts
    150

    Default

    I have been reading exactly the same thing from the other side - encouraging people to write articles which promote their business/cause and submit to newspapers/magazines as copy. The magazine is happy as it has a free article and you are happy as it (subtly) advertises you.

  3. #3
    Join Date
    Jul 2003
    Location
    Kapiti in New Zealand
    Posts
    4,031

    Default

    Hello leanne,

    Thats a really great idea - do you have any links regarding that concept?

    Best regards

    Marc

  4. #4
    Join Date
    Sep 2003
    Location
    Global
    Posts
    277

    Default

    Business news in particular is very PR driven.

    Companies employ PR Agencies to write the copy relating to product launches, results, advertising etc, then leave it to the PR agencies to talk the talk and encourage media to latch on to their story / brief / advertisement.

    If it gets picked-up on then expect to see it in the broadsheets (newspapers or business mags),
    if not, expect it to be pride of place on the companies website......


 

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. How is this news
    By wilditr in forum Property Investment (NZ)
    Replies: 13
    Last Post: 10-03-2017, 12:19 PM
  2. Tax[ing] News
    By Perry in forum Finance, legal and tax (NZ)
    Replies: 2
    Last Post: 29-08-2016, 09:27 PM
  3. It's not all bad news
    By cube in forum Property Investment (NZ)
    Replies: 16
    Last Post: 26-11-2010, 10:09 PM
  4. House prices: The good news and the bad news
    By muppet in forum General (NZ)
    Replies: 3
    Last Post: 11-03-2010, 11:48 PM
  5. Dow Up On GDP News
    By jenny_pt in forum Videos
    Replies: 0
    Last Post: 31-08-2009, 12:56 PM
  6. The Best News
    By Don and Liz in forum General (NZ)
    Replies: 77
    Last Post: 15-06-2009, 02:42 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •