Digital images impermanent
Waikato Times | Wednesday, 2 November 2005
Only 13 per cent of digital images captured on modern digital camera technology ends up on paper, according to research by the Certified Digital Photo Processors Association.
By contrast the group of independent photo labs and camera stores says an estimated 98 per cent of film images are printed.
Photo Marketing Association New Zealand director Maryanne Dransfield said consumers needed to be more aware of the importance of printing their digital photos. Digital technology has been available to photographers for around seven years.
"The only guarantee that it will be available in the future is if it is printed now," Ms Dransfield said.
"It's all about print it or lose it."
Viko New Zealand general manager Nik Gregg said images were often stored on computer hard drives.
Sometimes computers crashed and images were lost.
"Users today may find their precious photo memories could be gone forever if they don't act now."
Viko, owned and operated by Fijifilm New Zealand, launched the V-Box kiosk service into more than 100 locations.
The V-Box services produces silver halide digital prints for as little as 40c a print on an overnight service.
Another issue facing digital camera users was substandard home printer paper and ink, which meant images might not stand the test of time.
Waikato Times | Wednesday, 2 November 2005
Only 13 per cent of digital images captured on modern digital camera technology ends up on paper, according to research by the Certified Digital Photo Processors Association.
By contrast the group of independent photo labs and camera stores says an estimated 98 per cent of film images are printed.
Photo Marketing Association New Zealand director Maryanne Dransfield said consumers needed to be more aware of the importance of printing their digital photos. Digital technology has been available to photographers for around seven years.
"The only guarantee that it will be available in the future is if it is printed now," Ms Dransfield said.
"It's all about print it or lose it."
Viko New Zealand general manager Nik Gregg said images were often stored on computer hard drives.
Sometimes computers crashed and images were lost.
"Users today may find their precious photo memories could be gone forever if they don't act now."
Viko, owned and operated by Fijifilm New Zealand, launched the V-Box kiosk service into more than 100 locations.
The V-Box services produces silver halide digital prints for as little as 40c a print on an overnight service.
Another issue facing digital camera users was substandard home printer paper and ink, which meant images might not stand the test of time.
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