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  • You manus!

    Hi All.

    Here's something that made me laugh uncontrollably this morning. It is a decision from the Advertising Standards Authority.

    Enjoy.

    Paul.


    DECISION


    Chairman’s Ruling

    8 August 2006

    Complaint 06/288



    Complainant: M. Pretorius
    Advertisement: Land Transport New Zealand

    Complaint: After drinking beer with a group of families and friends, Jeff opens the door of his car as if to drive home, but in fact he has heeded his friends’ warnings not to drive home, and is just retrieving his football. The guys then interact with: “Nice one bro. … You’re a manus…. No, you’re a manus.” The tagline reads:

    IF YOU STOP A DRINK DRIVER YOU’RE A BLOODY LEGEND

    The Complainant, whose name was “Manus” said the use of the word which indicated that Jeff was a fool, had caused him considerable embarrassment.

    The relevant provision was the Code of Ethics, Rules 5 and 11.

    The Chairman noted the Complainant’s view. The task before him was to determine whether the advertisement before him contained anything which, in the light of community standards, was likely to cause serious or widespread offence, hostility, contempt, abuse or ridicule.

    In making his ruling he referred to Decision 03/347 where, in not upholding a complaint about an advertisement that contained the line: “Helen Pearce is a slapper”, the Complaints Board had said:

    “…As a preliminary matter it noted that both Complainants had been offended by the advertisement, and that was unfortunate. It took note that the use of the name "Helen Pearce" had been a random choice with no intention of referring to a real person. In viewing the senario shown, the Complaints Board was of the view that it was quite clear that the name in the context used, referred to a fictitious person in the organisation depicted….”

    The Chairman said the same applied to the socially responsible road safety advertisement before him and there was no apparent breach of the Code.


    Chairman’s Ruling: Complaint No Grounds to Proceed
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