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A very big ad

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  • muppet
    replied
    Hi Guys

    More about the ad.

    As big as . . . a Carlton beer ad

    By MATT FRILINGOS

    July 23, 2005

    THE Carlton Draught beer brand has taken its "made from beer" truth in advertising campaign to new heights with an expensive internet and television ad featuring a cast of thousands.

    Shot by an Academy Award-winning cinematographer and co-produced by Australian special-effects wizards Animal Logic, who worked on The Matrix trilogy, the Carlton Draught Big Ad took months to complete and is of epic proportions.

    It features thousands of men wearing different coloured kaftans running at each other across a plain Braveheart-style set to opera piece O Fortuna. As they run, the men sing "It's a big ad/Very big ad . . . expensive ad/This ad better sell some bloody beer."

    Reminiscent of a series of British Airways advertisements, a helicopter shot reveals the two groups of men coming together to form a gigantic image, that of a man drinking a schooner of beer.

    The ad, created by the George Patterson Partners agency, was shot in New Zealand and featured 300 actors and more than 20,000 computer-generated men.

    The beer's producer, CUB, attributes Carlton Draught's recent sales surge to marketing and advertising which parody the traditional way beer is advertised.

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  • muppet
    started a topic A very big ad

    A very big ad

    Hi Guys

    A very interesting ad to view:



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