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I would like to share with New Zealand business owners some tips and advice on entering the world of social media (social networks). The tips and advice given are based on our 8+ years dealing with online communities (started with PropertyTalk.com) and our 12 months + providing social media solution for businesses in New Zealand.
You need a “Home Base”
A “home base” is your blog or website that you can direct people back to from the social networks. Your home base is critical to your success online because its where you should have all the information about your business and products/services that you sell. You should have an automatic (and efficient) sales funnel in place to capture interest and filter raw prospects into warm leads before your sales team is engaged (if you don’t know what that means then read this article for the basics in capturing prospects). Plus if you get banned from Facebook or suspended from Twitter you should at least have some of your community in your email marketing database and thats important because email marketing still has the highest conversion rate of all.
Read more: http://businessblogs.co.nz/2010/11/1...-social-media/
You need a “Home Base”
A “home base” is your blog or website that you can direct people back to from the social networks. Your home base is critical to your success online because its where you should have all the information about your business and products/services that you sell. You should have an automatic (and efficient) sales funnel in place to capture interest and filter raw prospects into warm leads before your sales team is engaged (if you don’t know what that means then read this article for the basics in capturing prospects). Plus if you get banned from Facebook or suspended from Twitter you should at least have some of your community in your email marketing database and thats important because email marketing still has the highest conversion rate of all.
Read more: http://businessblogs.co.nz/2010/11/1...-social-media/