I'm a copywriter working on developing some copy for a new multi-family flooring website. This is part of my copywriting process to find genuine pain points around this niche from actual property managers and other customers. Any feedback would be AMAZING!

Some questions to get you started thinking:
  1. What are the most important success metrics you’re measured on?
  2. How does buying/installing new flooring/vinyl/carpet fit into the work you do?
  3. Walk me through your most common workflows. Where within them is new flooring used?
  4. What convinced you a specific vendor was the right choice?
  5. What features/customer service aspects could you not live without?
  6. How do those features/customer service aspects make your life better?
  7. How has that impacted your team’s goals or performance?


Again, thank you so much for taking the time to read through these questions and provide any feedback.