Your average investor won't go down that path though because they don't understand the bond markets. The negative correllation between bond price and it's yield for example is foreign to most people. Tell a client that if your investments yeild falls its value increases and they look at you as if you are mad.

"that can't be right, surely it must be worth more if you get more income from it they gasp"
Financial Literacy is still in the primma's (do we still call our school grades that here in NZ?).
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