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Market Research & Idiocracy

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  • Market Research & Idiocracy

    Do all market research companies (which use the Internet)
    presume their respondents are idiots? Or are the research
    companies themselves all staffed by idiots?

    I have often wondered at the IQ of those involved in making
    up the questions. Especially those which conclude by saying:
    you may now close your browser. Even if that was a likely
    prospect, have they never heard of tabs? As in tabbed web
    browsers?

    Perhaps (caveat: cynicism here) the survey companies frame
    their questions to get the responses that they think their client
    might like? That way - at least the client might well be happier
    paying their bill.

    So, PT forumites, how much (if at all) are you influenced by
    advertising BS seemingly aimed at the terminally gullible?

    1) What is your most favoured form/type of advertising? (if any)

    2) What is your least favoured?

    For me, the answer to (1) is fully informative; the answer
    to (2) being emotional, ego-massaging touchy-feely claptrap
    that has almost no valid information that would enable an
    informed decision to be made.

  • #2
    my least favourite is somebody shouting at me from the TV

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