I read somewhere that the paywall is coming to NZHerald next year and they expect Stuff to follow suit.
A search gave me an earlier article on NZH about the paywall... and in it
So what do we think about a paywall? Are we willing to pay to read the news? A lot of it is fed in via other news agencies around the world so it will be interesting as to what is behind the paywall and what is not.
Can we get our NZ news for free somewhere else? Probably - but if the fee is reasonable wouldn't we just pay it anyway?
Will the paywall improve the quality of journalism on the site?
Lots of questions - keen to hear your thoughts on this as we get nearer to it happening.
cheers,
Donna
P.S. I have just read an article on it on NBR (not behind the paywall) and one of their points of reason for moving to a paywall is this:
Umm so no change there - paywall users are still subjected to advertisers.
A search gave me an earlier article on NZH about the paywall... and in it
One wag even suggested that Fairfax has a cunning plan to outfox APN into developing a paywall, leaving Fairfax to reap the rewards as people turn off nzherald.co.nz, and onto Stuff.
Yet APN has always made it clear that it has worked out its paywall plans with various assumptions: that Fairfax will launch at the same time, before APN, afterwards, or not at all. The reality is that the two companies have a print news duopoly and dominate local news websites, so they cannot collude on strategy.
Yet APN has always made it clear that it has worked out its paywall plans with various assumptions: that Fairfax will launch at the same time, before APN, afterwards, or not at all. The reality is that the two companies have a print news duopoly and dominate local news websites, so they cannot collude on strategy.
Can we get our NZ news for free somewhere else? Probably - but if the fee is reasonable wouldn't we just pay it anyway?
Will the paywall improve the quality of journalism on the site?
Lots of questions - keen to hear your thoughts on this as we get nearer to it happening.
cheers,
Donna
P.S. I have just read an article on it on NBR (not behind the paywall) and one of their points of reason for moving to a paywall is this:
A paywall delivers advertisers a qualified audience – the rarest of things online.
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