Tweet
Tim Sabre lives the high life on riches earned by promising he can get you on Google's front page. But he's left behind a string of dissatisfied customers and may now face losing his Google accreditation.
As his Ferrari and swish apartment overlooking Collaroy Beach in NSW can attest, the tech boom has been kind to Sabre. The 39-year-old tried - and failed - to take on Apple with coloured iMac look-alikes during the dotcom boom, but he hopped on a path to riches after founding Publicity Monster in 2006.
The company cold calls businesses promising to get them in the top 7 rankings on Google Local for a keyword of their choice, but in many cases doesn't deliver results and has both harassed and threatened those who complain with legal action or suspension, customers and former staff say. If it fails to achieve desired results it often attempts to change a customer's chosen keyword to a far inferior one that is easier to rank.
As his Ferrari and swish apartment overlooking Collaroy Beach in NSW can attest, the tech boom has been kind to Sabre. The 39-year-old tried - and failed - to take on Apple with coloured iMac look-alikes during the dotcom boom, but he hopped on a path to riches after founding Publicity Monster in 2006.
The company cold calls businesses promising to get them in the top 7 rankings on Google Local for a keyword of their choice, but in many cases doesn't deliver results and has both harassed and threatened those who complain with legal action or suspension, customers and former staff say. If it fails to achieve desired results it often attempts to change a customer's chosen keyword to a far inferior one that is easier to rank.
Comment