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  1. #1
    Join Date
    Jul 2003
    Location
    Kapiti in New Zealand
    Posts
    4,027

    Default Why online marketing fails house sellers

    Listing properties online is not as successful as advertising in traditional print mediums, according to a leading estate agent.

    Harcourts' New Zealand CEO Hayden Duncan says Harcourts' experiments with dedicated online marketing campaigns show they are less successful in selling properties than a campaign using print, such as the Property Press, and online mediums.
    http://www.nbr.co.nz/article/why-onl...sellers-116977

    Cheers

    Marc
    Free business resources - www.BusinessBlogsHub.com

  2. #2

    Default

    I think what he's saying is that 'online only' fails in comparison to 'online and print'

  3. #3

    Default

    Everybody under 40 only uses online advertising to get a 'short list'. If you are not on trademe, you don't want to sell! Of course, we are also the ones who use googlemaps to fnid out if there is a power pylon on the front lawn before wasting our time....

  4. #4
    Join Date
    Aug 2003
    Posts
    6,281

    Default

    Poorly written article - the opening is not expanded upon in the body and there is no conclusion. While its starts out online vs print & online marketing - after the opening the body of the article is about 'who thinks which site is better for listings - Trade Me or Realestate.co.nz'. And as mentioned there is no conclusion.

    Quite surprising NBR would have such a poorly constructed article on their site.

    cheers,

    Donna


 

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