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  1. #1
    Join Date
    Jul 2003
    Kapiti in New Zealand

    Default Why online marketing fails house sellers

    Listing properties online is not as successful as advertising in traditional print mediums, according to a leading estate agent.

    Harcourts' New Zealand CEO Hayden Duncan says Harcourts' experiments with dedicated online marketing campaigns show they are less successful in selling properties than a campaign using print, such as the Property Press, and online mediums.


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  2. #2


    I think what he's saying is that 'online only' fails in comparison to 'online and print'

  3. #3


    Everybody under 40 only uses online advertising to get a 'short list'. If you are not on trademe, you don't want to sell! Of course, we are also the ones who use googlemaps to fnid out if there is a power pylon on the front lawn before wasting our time....

  4. #4
    Join Date
    Aug 2003


    Poorly written article - the opening is not expanded upon in the body and there is no conclusion. While its starts out online vs print & online marketing - after the opening the body of the article is about 'who thinks which site is better for listings - Trade Me or Realestate.co.nz'. And as mentioned there is no conclusion.

    Quite surprising NBR would have such a poorly constructed article on their site.




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