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They are probably niche enough to get away with a subscriber based model. Others less so as their content can be found elsewhere. I'd be surprised if the NBR site become subscriber only as they earn $$ from advertising so that would be counter-productive. I guess they may follow the Financial Times model - where there are levels and some content is free.
The NZ Herald looked like they were moving toward online subscriptions for a while when they started limiting access to articles after a couple of weeks. However, this has stopped and the advertising has increased, so maybe they changed their minds.
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